Gideon Goldin is a designer with training in cognitive psychology and human-computer interaction. He earned his PhD at Brown and now lives in Cambridge, MA where he heads the user experience team at Tamr. Previously he served as advisor to Empirical and Stack Eduation and consultant for projects at Google, the Startup Institute, Praetorian, the Department of Veterans Affairs, and Sally Mann. He has given talks and courses at Brown, Bentley University, MIT, UMass Dartmouth, and the Startup Institute. He maintains Cognition & Craft.